Board of Directors

The Board of Directors is the Company’s collective decision-making body and its main responsibilities are to establishment general business policies and supervise the Executive Board.

Name Title Date of Election Mandate Term
Sebastião Vicente Bomfim Filho Chairman General Shareholders’ Meeting on 04/30/2021 until 04/30/2023
Graduated in Business Management from Universidade Champagna de Ensino Superior, he was the CEO of subsidiary companies: VBLOG – Logística e Transportes Ltda., STORE Engenharia e Instalações Ltda., SBF Comércio de Produtos Esportivos Ltda., and PINE Administração de Bens e Participações Ltda. He is also the Administrator of subsidiary companies: PREMIER Distribuidora de Vestuários, Calçados, Equipamentos e Acessórios Ltda.; LIONE Comércio de Artigos Esportivos Ltda. Currently is Administrator of PACIPAR Participações Ltda. and Administrator of Arsenal Trading Corporation, Arsenal Florida Properties, Inc., and Director of Norway Development Corp. He was also the Administrator of Lapa Participações e Empreendimentos Ltda. and B&G Participações e Empreendimentos Ltda. He held the CEO position at the Company since its foundation until November 2017.
Fersen Lamas Lambranho Vice-Chairman General Shareholders’ Meeting on 04/30/2021 until 04/30/2023
Graduated in Civil Engineering from Universidade Federal do Rio de Janeiro, he has an MBA from the post-graduate and business research institute of Universidade Federal do Rio de Janeiro (COPPEAD-UFRJ) and attended the business program of Harvard Business School. He joined GP Investments, Ltd. in 1998 and is currently Chairman of the Board of Directors of GP Investments, Ltd. He has been a Member of the Board of Directors of Magnesita Refratários S.A. since 2013, Member of the Board of Directors of Spice Private Equity AG since 2017 and Member of the Board of Directors of Leon Restaurants Ltd. Since 2017, and currently maintains such positions. He is also a Board Member of non-profit entities such as Fundação Bienal de São Paulo, Museu de Arte de São Paulo (MASP) and COPPEAD-UFRJ. He previously held positions as Member of the Board of Directors of BRZ Investimentos S.A. (from 2013 to 2016), LBR – Lácteos Brasil S.A. (from 2013 to 2014), Wiz Soluções e Corretagem de Seguros S.A. (from 2013 to 2014) and BHG S.A. Brazil Hospitality Group, Allis Participações S.A. (from 2007 to 2013).
German Pasquale Quiroga Vilardo Independent Member General Shareholders’ Meeting on 04/30/2021 until 04/30/2023
Graduated in Electronic Engineering from Instituto Militar de Engenharia (IME), he has a master’s degree in Digital Systems from Escola Politécnica of Universidade de São Paulo – USP. He is founder and former CEO of TV1.com (from 1994 to 1999), founder, CIO and CMO of Americanas.com (from 1999 to 2004), CIO and CMO of Cyrela Brasil Realty (from 2004 to 2008) and founder, CEO and Board Member of Pontofrio.com (from 2008 a 2011), eplataforma (form 2008 to 2011), e-hub (from 2008 to 2011), Nova Pontocom (from 2011 to 2014) and Cnova (from 2014 to 2016), the latter in which he lead the Company’s IPO process at NASDAQ. He is currently Member of the Board of Directors of GOL (since May 2017), Cobasi (since January 2018) and TV1 (since March 2018).
Luiz Alberto Quinta Independent Member General Shareholders’ Meeting on 04/30/2021 until 04/30/2023
Graduated in Electronic Engineering from Universidade Federal de Goiás, he has an executive MBA from Fundação Getúlio Vargas. He previously held positions as Executive Director of Multiplan Empreendimentos Imobiliários Ltda. (from 1999 to 2007); Executive Director of BRmalls Participações Ltda. (from 2007 to 2015), Member of the Board of Directors of BRmalls Participações (from 2012 to 2017) as well as member of the audit committee (since 2013). He has been Member of the Company’s Board of Directors since 2017 and owning partner of Nalu Comércio de Cosméticos Ltda., which operates the Loccitane Au Brèsil franchise in Rio de Janeiro, since 2014.
João Henrique Braga Junqueira Sitting Member General Shareholders’ Meeting on 04/30/2021 until 04/30/2023
Graduated in Material Engineering from Escola Politécnica of Universidade de São Paulo – USP, he has an MBA from Wharton Business School. He joined GP Investments in 2008 and in 2010 he became CFO and Investor Relations Officer. He rejoined the investments team in May 2012 as a director without a specific title at GP Investments, Ltd. He is Member of the Board of Directors of Empresa Brasileira de Agregados Minerais S.A. (since 2013) and joined Antonio Internacional Ltd. In 2012. He has been an alternate Board Member of Magnesita Refratários S.A. since 2009, a Chairman of the Board of Directors fo Allis Participações S.A. since 2016. He also held previous positions as Board Member of BHG S.A. – Brazil Hospitality Group (from 2013 to 2016), BR Towers S.A., (from 2013 to 2015) and as consultant at Andersen Consulting / Accenture (from 2000 to 2006).
Larissa Furletti Bomfim Sitting Member General Shareholders’ Meeting on 04/30/2021 until 04/30/2023
Graduated in Business Administration from Insper – Instituto de Ensino e Pesquisa, she is currently studying for her MBA at London Business School. She has been a Member of the Board of Directors of the Company since 2013 and has been an Associate at Pacipar since 2013.
Márcio Luiz Simões Utsch Sitting Member General Shareholders’ Meeting on 04/30/2021 until 04/30/2023
Bachelor’s Degree in Law from Universidade Paulista, he has an MBA in Advanced Management/Finance from FDC/INSEAD and a Specialization Degree in Retail Management from COPPEAD/UFRJ. He has a vast executive experience in companies operating in the national retail market, including the position of CEO of Alpargatas S/A, held up to January 1, 2019. Mr. Márcio joined Alpargatas S/A in 1997 to head the Retail area and, after September 2003, he became Chief Executive Officer of the company. Since April 2019, Mr. Utsch has occupied the position of chairman of the Board of Directors of CEMIG Distribuição S/A, da CEMIG Geração e Transmissão S/A and Companhia Energética Minas Gerais.
Rizza Furletti Bomfim Alternate Member General Shareholders’ Meeting on 04/30/2021 until 04/30/2023
Mrs. Rizza studied organization of events at Universidade Anhembi Morumbi. She has been Member of the Board of Directors of the Company since 2013 and is also a photographer at RZZ Productions Ltda.
Caio Myrrha De Toledo Cesar Alternate Member General Shareholders’ Meeting on 04/30/2021 until 04/30/2023
Graduated in Business Administration from Fundação Getúlio Vargas, he joined GP Investments in December 2015 in the Planning and Proprietary Investments area and, since 2018, has been working in the Private Equity area, where he currently holds the position of Associate.
Tiago Pedro Cordeiro de Andrade Alternate Member General Shareholders’ Meeting on 04/30/2021 until 04/30/2023
Graduated in Business Administration from Fundação Getúlio Vargas in 2008, he studied an MBA in Finance and Entrepreneurship at the Business School of the University of Chicago. Since July 2013 he has been Senior Vice President of Partners Group, Head of the Private Equity team in Latin America and the São Paulo office of Partners Group. He has also been, since February 2021, in the Board of Directors of Hortifruti Natural da Terra, having been an Observer Director of EyeCare Partners (from February 2020 to January 2021), of Curvature (from February 2019 to November 2020) and of our Company between the period from January 2014 to July 2017.
Lucas Mota Oliveira Ebaid Alternate Member General Shareholders’ Meeting on 04/30/2021 until 04/30/2023
Graduated from TASIS high school – The American School in Switzerland in 2016, he is currently studying advertising at ESPM – Superior School of Advertising and Marketing, in the City of São Paulo, State of São Paulo. He has worked in various social programs abroad, in countries on the African continent. Currently, he works as a trainee in the commercial area of a company controlled by the Company, focusing on analyzing and verifying the quality of certain sports products sold by the Company.

Executive Board

The Executive Board is responsible for the Company’s general administration and legal representation, executing all necessary acts related to the Company’s operations, except in situations that require actions by the Board of Directors and/or decisions by the General Shareholders’ Meeting, as provided for by legal requirements and/or by the Company’s Bylaws.

Name Title Date of Election Mandate Term
Pedro de Souza Zemel CEO Board of Directors’ Meeting on 05/11/2021 Until 05/11/2023
Graduated in Business Administration from Fundaҫão Getúlio Vargas, he has an MBA from Harvard Business School. Pedro has more than 15 years of executive experience. He was a consultant at Booz&Co between 2005 and 2008 and a partner of GP Investments between 2010 and 2013. He was an alternate Member of the Company’s Board of Directors (from 2012 to 2013) and Member of the Board of Directors of Cooperativa de Economia e Crédito Mútuo dos Empregados do Grupo SBF (from 2014 to 2017). At the Company, he held the following positions: Business Development Officer (from 2013 to 2014), Sales Officer (2015) Executive Officer (from 2016 to Nov/2017) and Chief Executive Officer, from November 2017 to the present time.
José Luís Magalhães Salazar CFO and Investor Relations Officer Board of Directors’ Meeting on 05/11/2021 Until 05/11/2023
Graduated in Economics from Faculdade Cândido Mendes, he has more than 30 years of executive career experience. He was Treasury Director of Globo Participações from 1994 to 1998, Treasury Director of Oi from 1999 to 2001, Financial Director of Oi Móvel from 2001 to 2004, Sales Director of Oi in 2004 and Shared Services Center Director in 2005. Also, he was CFO and IRO of Oi between 2006 and 2008, CFO at Sadia in 2009, CFO at Tempo Participações from 2010 to 2013, CFO at BR Towers in 2014 and Member of the Board of Directors of Fundação Sistel de Seguridade Social and of Fundação Atlântico de Seguridade Social. He is currently Member of the Board of Directors of the Company’s Cooperativa de Economia e Crédito Mútuo dos Empregados and CFO of the Company’s Cooperativa de Economia e Crédito Mútuo dos Empregados. In the Company, he has held the position of Chief Financial Officer since 2016 and has held the position of Chief Financial Officer and Investor Relations Officer since November 2017.
Gustavo de Lima Furtado Client Officer Board of Directors’ Meeting on 05/11/2021 Until 05/11/2023
Graduated in Electronic Engineering from Universidade de São Paulo, he has an MBA from Kellogg School of Management at Northwestern Universit and was Head Technical Sales at Nokia Siemens Network in 2011. In addition. He was a Product Manager of Microsoft Corporation (from Sep/2010 to Aug/2011), Founder and CEO of TRICAE Comércio Varejista Ltda. (from Aug/2011 to Apr/2013), COO of SBNet (from 2013 to 2015), COO of Multicanalidade, being responsible for the e-commerce division (from Apr/2013 to Dec/2014), and has been the Client Officer, responsible for the e-commerce, marketing and IT divisions of Multicanalidade since 2015. In the Company, he served as Chief Operating Officer from April 13 to May 17. In June of 17, he began to exercise the position of Chief Client Officer.
Thiago Rebelo Operations Officer Board of Directors’ Meeting on 05/11/2021 Until 05/11/2023
Graduated in Business Administration from Faculdade Integrada do Recife, he has an executive MBA from Fundação Getúlio Vargas. He held positions as Purchase Manager and Operations Manager of WalMart Brasil Ltda from 2003 to 2009, Retail and Franchise Officer of CPQ Brasil S/A from 2010 to 2014 and is currently Member of the Board of Directors of the Company’s Cooperativa de Economia e Crédito Mútuo dos Empregados. In the Company, he worked as General Sales Manager from January 2015 to February 2016. From March 2016 to January 2019, he was the Chief Operating Officer. In February of 2019, he began to exercise the function of Executive Operations Officer.
Olivia Gryschek Human Resourses Officer Board of Directors’ Meeting on 05/11/2021 Until 05/11/2023
Graduated in Business Administration from Faculdade de Economia e Administração from Universidade de São Paulo (FEA-USP), she has an MBA from Robert Smith School of Business – University of Maryland. Olivia has 15 years of executive experience in Human Resources. She held positions at Novartis Pharmaceuticals and Danone. From 2012 to 2017, she worked as a consultant at Integration Consulting and after that, at 99 app. Recently she held the position of Human Resources Head at Decolar Brasil. At September 2019, she joined Grupo SBF as Chief Human Resource Officer.
Marcel de Araújo Viana Innovation and Technology Officer Board of Directors’ Meeting on 05/11/2021 Until 05/11/2023
Graduated in Information Technology from Universidade do Sul de Santa Catarina, he has over 20 years of experience in techonology and internet. In the beginning of his career he worked in Politec and Tata Consultancy as Java Developer. Posteriorly, he was Systems Development Manager of iG (from 2007 to 2012) and Product and Engineering Director of Walmart.com (from 2012 to 2016), leading the design and implementation of the marketplace platform for Brazil. In 2016, he joined Grupo ZAP as VP of Engineering, position which he held until December 2018 when he assumed the position of CTO (Chief Technology Officer). In January 2020, he joined Grupo SBF as CTO.
Maurício Nogueira Supply Chain Officer Board of Directors’ Meeting on 05/11/2021 Until 05/11/2023
Graduated in production engineering from the Federal University of São Carlos, he has over 25 years of experience in the field. Of these 25 years, 17 were at DHL Supply Chain, where he served, for a certain period, as Vice President of Operations for the Free Market for Latin America. In May 2021, he assumed the role of Supply Director at Grupo SBF.
Ana Paula Nader Marketing Officer Board of Directors’ Meeting on 05/11/2021 Until 05/11/2023
Graduated in advertising from Universidade Paulista, in São Paulo, with a postgraduate degree in communications from Escola Superior de Propaganda e Marketing – ESPM. From 1996 to 1997, she served as Marketing and Internal Communications Manager at Unibanco. She worked as a Credit Card Communications Manager from 1997 to 1998 at BankBoston and thereafter as a Strategy and Marketing Planning Manager from 1998 to 2000 while still at BankBoston. She worked as a Planning Manager and Research Manager from 2000 to 2003 at ABN AMRO, and as a Retail Marketing Manager from 2003 to 2004. In the same year, she became Superintendent of the Strategic Marketing Department for Retail. Between 2005 and 2010 she worked as executive superintendent of the Brand, Research and Marketing Department, and in 2011 she served as Senior Executive Superintendent of the Brand and Marketing department, and between 2012 and 2017 she served as Director of Brands and Marketing at Banco Santander