Business Units

Less than two years after our IPO on the São Paulo Stock Exchange, we ended a cycle in which we operated only as Centauro, and entered a new cycle by building something bigger: the ecosystem called Grupo SBF. We took concrete steps towards the development of our sport ecosystem with the acquisition of Fisia, operating Nike in Brazil, and with the creation of SBF Ventures, composed by NWB, Onefan, X3M and FitDance. Our dream is to build the biggest and best sports ecosystem in the world, starting with Brazil.

The largest sporting goods retailer in Latin America, Centauro has been present in the retail market since 1981, with currently 233 stores distributed throughout Brazil and operating through an omnichannel platform with integrated operations in all channels – brick&mortar stores, website (desktop and mobile) and mobile app. In 2022, Centauro’s total gross revenue was BRL 4.3 billion – BRL 3.2 billion from stores and BRL 1.2 billion from the digital platform.
Nike’s exclusive representative and distributor in Brazil, the largest sports brand in the world. Since December 2020, we have been the exclusive distributor of NIKE products, including apparel, footwear, accessories and equipment, in the Brazilian territory, exclusive direct operator of the DTC channel ( and exclusive retailer of NIKE brick-and-mortar stores. In 2022, with 32 stores across Brazil, Fisia reached R$4.1 billion in gross revenue (R$1.9 billion through the wholesale channel, R$1.4 billion through the channel and R$792 million through the physical stores).
The largest digital sports channel network in Brazil, NWB has over 117 million subscribers on YouTube, 25 billion views and 150 million followers on Instagram. Owner of channels Desimpedidos, Fatality, Falcão 12, Accelerados, Desimpegames, Camisa 21, Passa a Bola and more than 200 affiliate channels.
A sportstech created to enhance the relationship of fans with sports entities, through technology and intelligence to promote sportainment (sports added to entertainment). OneFan was born delivering the best and most agile solution to the market to engage fans through its SuperApp, that has more than 850 thousand users and is the official app of teams such as Fortaleza, São Paulo, Atlético Mineiro, Coritiba and Flamengo, available to all fans.
Company specialized in races and sporting events’ organization, that has in its portfolio important brands such as XTerra and Uphill.
The largest dance platform in Brazil, with more than 10 billion views on Youtube.

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